Coaching Terms

Coaching is delivered in three tiers. What's included is listed in full on /coaching:

Foundation ($97 one-time): a custom training and nutrition PDF, delivered within 5 business days of payment. No ongoing contact.

Accountability ($147/mo): everything in Foundation, plus a kickoff Discord call, weekly written check-ins by Discord message (photos, weight, form videos), and Discord replies within 48 hours. All communication happens in Discord.

Inner Circle ($297/mo): everything in Accountability, plus a weekly 30-minute 1:1 video call held in your private Discord voice channel, and daily Discord replies, generally same-day during the week.

Recurring plans (Accountability and Inner Circle) start with a kickoff Discord call. Your custom plan is delivered within 5 business days of that call.

Coaching is for clients 18 years of age or older. By applying you confirm you are at least 18. Applications from minors will be declined.

You agree to provide accurate information on your application and during onboarding. You agree to show up to scheduled calls on time. You agree to post your weekly written check-ins on or around Sunday in your private Discord channel. You agree to ask questions when something in your plan is unclear instead of guessing.

All coaching communication for Accountability and Inner Circle clients happens in Discord. I do not respond to coaching messages over email, text, or DM on other platforms.

Response times: Accountability is within 48 hours of your message. Inner Circle is daily, generally same-day during the week.

If my availability shifts, I'll announce updates in the #announcements channel of the Discord server and on my Instagram stories @lukerichlift.

Foundation is a single $97 charge.

Accountability ($147) and Inner Circle ($297) renew automatically every month on the same calendar day you signed up. You can cancel any time at /coaching/manage. Cancellation takes effect at the end of your current billing period, and you keep access until that date.

No prorated refunds for partial months. If you cancel on day 20 of a billing cycle, you keep coaching access through day 30 and the subscription ends after that.

No refunds on any coaching purchase by default. Coaching is a service delivered in real time, and refunds are not offered for change of mind, life circumstances, or dissatisfaction after coaching has started.

If I am unable to deliver coaching due to my own circumstances (illness, extended absence, etc.) for a period that exceeds two weeks, you are entitled to either a prorated refund or a credit, at your choice.

Coaching content is educational only and is not medical advice. Consult a qualified healthcare provider before starting any training, nutrition, or supplementation program. I am not a doctor, dietitian, or licensed medical professional. You assume all risk associated with the training, nutrition, and supplement guidance I provide.

I coach lifestyle clients building muscle, cutting fat, or recomping naturally.

I do not coach clients using anabolic steroids, SARMs, or other performance-enhancing drugs. I do not coach clients preparing for natural bodybuilding contests.

Clients who misrepresent their PED status on the application, or who begin using PEDs during coaching, will be removed from the program without a refund.

Shared Discord channels are a respectful space. Harassment, slurs, demeaning comments about other clients' progress, or unsolicited advice in others' private channels are not tolerated.

I reserve the right to remove a client for any conduct that disrupts other clients or violates this code.

Your check-in photos, weight, training data, and any personal information you share with me as part of coaching are kept private. I will not post your progress photos, share your stats, or quote your messages publicly without your written consent.

You may consent to having your transformation featured publicly (with your name and photos) after coaching ends; this is opt-in and never required.

I reserve the right to terminate coaching at any time for any cause, including but not limited to: violation of these terms, harassment, fraudulent payment, or behavior that makes the working relationship untenable.

If I terminate coaching for cause attributable to your conduct, no refund is owed. If I terminate for any other reason, you are entitled to a prorated refund for the remaining period.

You assume all risk associated with training, nutrition, and supplementation. Lifting weights is a physical activity that carries injury risk. Dietary changes can have health effects. You are responsible for your own physical safety and for consulting a doctor before making changes to your routine.

To the maximum extent allowed by law, Luke Richards and lukerichlift.com are not liable for any injury, illness, lost wages, or other damages resulting from coaching content.

I may update these terms over time. If I do, the new version applies going forward, not retroactively to coaching already delivered. Material changes will be announced in the #announcements channel of the Discord server and by email to active clients.